The statistics are adamant: the number of tourists at airports is growing every year, and up to 4 billion people become passengers on airplanes every year. On one hand, airports are faced with the need to provide quality navigation and digital assistance to tourists. On the other, there are new opportunities for income growth that need to be seized correctly. Airport digital signage solutions, such as https://kitcast.tv/industries/airport-digital-signage/, help with both tasks at once. They are aimed at displaying digital advertisements, informing travelers, and navigating around the airport.

Digital Signage to Enhance the Travel Experience

Some travelers are in a hurry; others feel confused and don’t know where to run and what to do. Still, others are more experienced, but even they can get lost in the crowd and be confused by the noise and excessive workload. Digital wayfinding helps with useful tips and reminders. Some airports have interactive kiosks that answer different user requests and act as a “help desk.”

Digital Signage Benefits

• They are noticeable. Static pointers are lost against the background of bright blinking screens. Dynamic images are brighter, often animated, and therefore, they more quickly attract the tourist’s attention and don’t allow one to get confused.
• Digital signage is easily reconfigured for specific circumstances. For example, in the event of an emergency, the signs become navigational displays to show special messages to passengers or provide specific instructions to tourists.
• Multifunctionality. One and the same digital signage software for Apple TV can alternately be used for services and advertising.

So, we can see that signs perform a navigational and informational function, and at the same time, they provide wide advertising opportunities:

1. Redirect travelers to restaurants, cafes, and individual shops located on the airport grounds.
2. Provide directions for excursions, tours, and other activities. All this helps passengers to not only find their way on the territory of the airport but also decide what to do at the destination, where to relax, where to stay for the night, what excursions to choose.
3. Show news, weather forecasts, and other useful information from where the traveler is heading.

A distinctive feature of advertising with digital signage software is the ability to target: ad settings by interest, age, location. This further enhances the effectiveness of advertising by precisely matching the real needs of tourists.

Entertaining Content on Digital Signage

Getting bored at the airport is a common thing. While some travelers spend their time at Вулкан Платинум, others watch the news, weather, and different entertaining content. Providing such content to tourists affects the overall travel experience and builds passenger loyalty.

Digital solutions open up a host of opportunities that are equally useful for both tourists and airports; so, their development in the future is as inevitable as the growth in the number of travelers today.